Product Operations is Critical for Product Managers to Focus on Innovation and Strategy

Kuburat Abubakar, Senior Product Manager at Kora unpacks the operational challenges that product teams face as they grow and breaks down how product ops helps teams stay aligned, manage data better and prioritize smarter.
A team looking into a screen to fix product operations issues in product teams

Osatuyi Esther

Content Manager, Treford

Post Outline

Share this Post

When ideation, development and deployment follow a clear flow, quality scales with ease.

In one of our articles featuring two product managers in fintech, we asked two product managers why product teams often feel overwhelmed. Their answers pointed to something deeper, so we took it further.

This time, in our YouTube series “Insight Room”, we sat down with Kuburat Abubakar, a product professional with vast experience working across startups, scaleups, and large enterprises. She’s seen these challenges play out firsthand, and she didn’t hold back.

Through real-world examples, she demonstrates how product operations play a crucial role in helping teams stay aligned, streamline workflows, and make smarter, faster decisions by utilising collaborative tools and shared KPIs.

Kuburat also highlights that product managers are inherently operations-focused, whether they have dedicated operations support or not. As product development becomes increasingly complex and tech teams heavily lean into automation and AI, product operations is evolving from a behind-the-scenes role to a strategic leadership function.

So, if you’re building product teams or scaling innovation, don’t treat product ops like an add-on. It’s a core driver of clarity, speed, and success.

Building a product team and need a solid process to keep things running smoothly? This course breaks it down for you.

Subscribe to our Newsletter

Was this helpful?