The Company
Based in Kaduna, Nigeria, Adeola’s team of 11 to 12 professionals had spent nearly a year developing RoundTrack, an innovative AI proctoring tool that enables remote examinations with artificial intelligence monitoring and invigilation.
As an organisation that develops multiple products and bespoke solutions across various industries, it was looking to launch RoundTrack effectively and create a cohesive strategy for its entire product portfolio.
Adeola Bojuwoye is the managing partner & CEO of Roundstone Consulting.
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The Challenge
When the RoundTrack team was finalizing RoundTrack, their AI-powered proctoring platform, they knew the product had potential—but they lacked a clear product strategy. They had existing customers and a functioning product, but the internal team felt the launch lacked structure.
Roundstone Consulting also offered multiple bespoke solutions across industries, so defining a unified strategy for RoundTrack became even more critical.
The Solution
While browsing LinkedIn, Adeola discovered Treford’s Product Strategy Course. After researching the program and reading testimonials, he realised it addressed precisely what his team needed.
The bootcamp provided structured learning across key areas:
- Sustainable business model development
- Product strategy and positioning
- Pricing strategy frameworks
- Fundraising for startups and founders
- Product expansion and market entry strategies
The Results
1. Transformed Pricing Strategy
One of the most immediate impacts came from the pricing strategy module. After completing the bootcamp, Adeola’s team completely reimagined their approach:
2. Validated Market Fit
While the team had conducted initial market research, the bootcamp provided additional frameworks that enhanced their understanding.
We kind of did some reconnaissance before we started to understand where we’re fitting in and what their needs would be… But after the course, this kind of validated that and added some other layers to what we hadn’t thought about previously. — Adeola
3. Ongoing Implementation
Adeola continues to reference the bootcamp materials, particularly the sustainable business model section:
That’s probably the course that I’ve gone over the most since the end of the bootcamp. The fundraising module has also provided immediate practical value. I’m going to be watching that video again because I need to review one of our pitch decks, and I want to use one from the course as a basis for that review. — Adeola
The Bootcamp Experience
Adeola shared that what made the bootcamp particularly valuable was the professional way Treford handled everything, noting that the quality of facilitation and consistent follow-ups stood out and made a lasting impression on him.
Looking Forward
Armed with new strategies and frameworks, Adeola’s team is now implementing its multi-track approach for RoundTrack and applying product strategy principles across its entire portfolio of solutions.
Would Adeola Recommend Treford?
It would be a no-brainer, really. Recommendations would be to absolutely go for it. Anyone who’s looking for a product strategy, or just to retweak an existing strategy, or just to redefine what it is that they’re trying to do direction-wise and stuff, it’s a really worthwhile program. — Adeola
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